Content developers create promotional text
Content developers and copywriters develop text that is intended to sell as part of a marketing program. Content developers are generally used for longer text (white papers, web pages, press releases) while copywriters are used for shorter text (eg ads).
Call us to speak to a specialist about providing a content developer to work in your team anywhere in Australia or NZ.
What can a content developer do for me?
Write compelling text that sells
Often marketing material aimed at technical buyers is long, complex and potentially tedious … and yet it must sell for you to be able to market effectively. An expert content developer can take a technical subject and make it compelling to read, and support your marketing efforts with sales messages that actually mean something to the reader.
Write about your specific offering
Of course it’s quite possible to ask an AI to write about any subject, but there are a couple of issues with that a) there is doubt about who owns the copyright of that material, whereas anything originated by a human avoids that particular issue b) an AI cannot write about your specific product or service unless it is already on the web somewhere.
Why use a content developer?
Better result than using a subject matter expert
Subject matter experts (‘SMEs’) are expert in what they do, but that doesn’t normally include writing. Often an SME will find writing anything (especially marketing materials) difficult to do well. They also send to write very slowly.
Free your staff up for more productive work
One of the key skills of a content developer is getting information out of people quickly and painlessly. This frees your experts up to do the work you hired them for, rather than struggling to write compelling marketing materials.
Don't take our word for it
Group Financial Controller
I am writing in my capacity as the Group Financial Controller of Australand Holdings Limited to thank HCi Consulting for a job well done in successfully documenting financial processes within Australand’s financial environment.
General Manager Human Resources
I would like to thank HCi … for your significant contribution to ‘Connect’, our intranet site within Boral Clay and Concrete
General Manager Human Resources
I am pleased to endorse the services provided by HCi in designing and developing the structure and content for Canon’s Human Resources intranet.
Product Supply Director
I would like to take this opportunity to thank HCi for your support in successfully concluding our recent project.
Senior Product Manager
I am writing to provide an endorsement for the work undertaken by HCi on behalf of the Commonwealth Bank for the Diammond Services produce, a software system used by our institutional banking clients.
I write to thank you for successfully completing the documentation projects undertaken for the NSW Fire Brigades.
As I have come to expect from other dealings with HCi at the Office of State Revenue, they provide an excellent level of service, and their specialist knowledge in documentation was of great value.
Information Technology Manager
As Information Technology Manager for Parramatta City Council, I would like to thank HCi for your work in developing our policies and procedures for the Records Management Section.
Sales Support Manager
I am writing to provide an endorsement for the work undertaken by HCi on behalf of Pfizer.
Project Manager Design
As the training Project Manager for this important Westpac project, I am writing to thank you for the outstanding job your people to delivered to me.
Frequently asked questions
A content developer is a professional who:
- researches and writes content for your web site, newsletter or other internal or external publications
- develops marketing and publicity material
- researches audiences and the messages you’d like to deliver to those audiences
- implements content strategies
A content developer writes longer-form marketing materials such as white papers, web pages, blogs or other content-heavy materials.
Obviously a content developer has to be able to write well, and to work sales and marketing messages into complex materials. But just as important is the ability to get information out of your subject matter experts quickly and painlessly.
The cost of a content developer will depend on a number of factors including the length of the engagement, the location (and if all of the work can be done online), the particular expertise you require, and who’s available at the time. Typical rates from HCi are $90-125/hr plus GST.
You do. We provide the content developer, but you as the client are totally in charge of what they do.
Just ask to talk to one of our content developers and get their ideas on how long your project might take. At the end of the day, it’s up to you how long you engage them for.